Open House Tips
Assuming your home is presentable, spotless from top to bottom, priced correctly and located in a high traffic area, here are tips to improve the odds your house will sell at an open:
- Advertise in your daily newspaper. Write colorful, descriptive ads and place them in picture classifieds or open house directories. Include a regular ad in the Sunday newspaper.
- Attach strings of balloons to each open house sign.
- Put a ad on craigslist.org for your city a few days before and the day of your open house.
- Find the busiest intersection closest to your home and put an open house sign at that corner.
- The arrows should point buyers in the right direction.
- Place a sign every few blocks until you end up at your house.
- Remove all vehicles from the driveway. Ask your neighbors to help out by not parking in front of your house.
- Open all the drapes, blinds and window coverings –– let in that light.
- Do not put spices on the stove to simmer without offering cookies, and do not, under any circumstances, use an air freshener because many people are allergic to synthetic odors.
- Turn on every light in the house, except lights that produce noise such as exhaust fans without separate on / off switches.
- Turn on soft music on each floor to help set a mood.
- Have available four-color flyers filled with quality photos and reasons for a buyer to purchase your home.
- Put out flyers that contain financing options so buyers can readily determine their monthly mortgage payment.
- Serve refreshments and snacks or, depending on your budget, maybe a catered lunch.
- Have a drawing. If each person fills out their name, and phone number, then they are entered into a drawing to win a gift card. Follow up with these people for 5 weeks after the open house.
- Create a bulletin board of seasonal house photographs so buyers can see what the home would look like at another time of the year. This is especially helpful to showcase gardens during the winter.
- Set out all documents pertaining to the house:
- Inspection reports
- Appraisal or comps
- Major repairs & warranties
- Blueprints for additions or future possible improvements
- Be upbeat, cheery and greet each buyer who enters the home. Find out what the buyers are looking for and, if possible, show them why your home fits those requirements.
- And finally, ask for feedback. Ask each buyer what they thought of your home and would they consider buying it. Agents and sellers are hesitant to ask for a buyer's opinion, so just grit your teeth and ask. It's the only way you're going to get a direct answer, and the answer just might astonish you. They might decide to sit at the kitchen table and write an offer. It happens more often than you would think!
If you can't do a open house, give us a call, we would love to do one for you!
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Email Ben Heinrichs